Watching retailers do their own commercials on TV often makes me cringe. Particularly car retailers. They start their commercials by yelling and keep it up. 

Their theory may be that all their energy makes the viewer think that something exciting is going on. But is just yelling enough?

If you want to learn more about the adversity we overcome in developing advertising and the thinking and creativity that goes into it, give the book a read. It is meant for those with more than passing knowledge of the process and gives some easy tips on how the psychology works. If you have to do some advertising, it might even improve your approach and effectiveness.

In the time of mass media, the cost of entry was very high. To make a TV commercial could cost thousands, even hundreds of thousands of dollars. Airing on network TV was also prohibitive, even if you already had a commercial.

Schulich School of Business Lecture

Four-page cover story on the involvement of Delta Kappa Epsilon fraternity members in Major League Baseball

Barry spoke at the Yale Club of New York on the advertising industry with Terry Hill. The two traded anecdotes and history to a crowd of city executives.

DEKE Quarterly DEKEs in Advertising