Book Has Been Printed and Published

Barry delivered one of the first copies of Overcome AD-versity to the designer of its cover, Andrea Katwaroo. Andrea based her design on how so much of advertising is not seen or understood by the viewer. Like an iceberg where the pretty 10% is above the water, the majority of thinking and creativity in advertising is unknown “beneath the waters.” The book dives into and explores the unseen part - the part that has the real impact! (Ask the Titanic)